Type: Article; Author(s): A.F. Firat, A. Venkatesh; Date: ; Volume: 22; Issue: 3; Page start: ; Check for local electronic subscriptions; Web address. A. Fuat Firat and Alladi Venkatesh () Liberatory Postmodernism and the Reenchantment of Consumption, Journal of Consumer Research Vol. 22, No. Liberatory Postmodernism and the Reenchantment of Consumption [in] Journal of Consumer Research. Type: Article; Author(s): A. Fuat Firat and Alladi.

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Hypocrisy is inherent, since all public discourse is tainted with marketing, posturing — it is assumed it is a self-positioning gesture –a self-branding move — rather than a “disinterested critique.

Increasingly, activities in the private domain-that is, at home, during play-have come to be considered consumptive, and production is relegated to the public domain-the factory, the office, the workplace. International Journal of Research in Marketing 11 4, That is describing the shift from a capitalist logic of the subject to a consumerist one, in which consumption is heralded as production and consumers are productive with their immaterial labor while building on their limitless identity, attenuated through the code of social symbols for distinction.

The Bad Can Be Good: There is no way for the critique to mediate between the dominant and dominated, for it is always and already dealt with by the dominant mode.

EconPapers: Liberatory Postmodernism and the Reenchantment of Consumption

For example, artistic works that rebel against economic domination are themselves converted into economic objects and brought into the world of commodification, which the artistic work was created to oppose in the first place. Here’s an example of what they look like:.

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It makes it easy to scan through your lists and keep track of progress. You could not be signed in. What are reading intentions? Your reading intentions are private to you and will not be shown to other users. Oxford University Press is a department of the University of Oxford.

We demonstrate how postmodernism is concerned with the reversing of the conditions of modernity and with a wide range of issues regarding the construction of the subject i. The market had been the last thing holding the old conception of the subject together — why neoclassical economical psychology a relic of this seems so limited and foolish.

Consumers don’t realize it because they believe they are working on self-fashioning. The Social Life of Things: Here’s an example of what they look like:.

marginal utility annex: liberatory postmodernism and consumerism

International Journal of research in Marketing 10 3, This “Cited by” count includes citations to the following reenchantmenh in Scholar. Setting a reading intention helps you organise your reading. Sign In or Reenchantemnt an Account. Receive exclusive offers and updates from Oxford Academic.

This article is also available for rental through DeepDyve. Your reading intentions are also stored in your profile for future reference. Don’t have an account? With these separations has come the separation of consumption from production. Please log in to set a read status Setting a reading intention helps you organise your reading. Don’t already have an Oxford Academic account?

Liberatory Postmodernism and the Reenchantment of Consumption [in] Journal of Consumer Research

An emerging distributed work arrangement: Have you read this? This item appears on List: Setting up reading intentions consumpgion you organise your course reading. Subscribe To Posts Atom. Please log in to set a read status. My profile My library Metrics Alerts.

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Setting a reading intention helps you organise your reading. The active consumer liberates the passive prole, but the labor is still expropriated.

Liberatory Postmodernism and the Reenchantment of Consumption

Postmodernism, feminism, and the body: Type Article Author s A. Tuesday, November 24, liberatory postmodernism and consumerism. Liberatory postmodernism and the reenchantment of consumption AF Firat, A Venkatesh Journal of consumer research 22 3, Email address for updates.

How do I set a reading intention To set a reading intention, click through to any list item, and look for the panel on the left hand side: Liberatory Postmodernism and the Reenchantment of Consumption A. Commodities as objects, values and signs Next: Liberatory Postmodernism and the Reenchantment of Consumption. The service-dominant logic of marketing: New articles related to this author’s research. Consumerism begins in the collapse of the public-private, in the ability for social relations to be entirely public, for all exchange to be public and broadly significatory.

Thus, there are only two possibilities for cultural critique in a modern market: Postmodernism perspectives for macromarketing: Articles 1—20 Show more. What are reading intentions?

Please log in to set a read status Setting a reading intention helps you organise postmodernnism reading. You do not currently have access to this article. Citing articles via Web of Science