Building brand community on the Harley-Davidson Posse Ride INTRODUCTION You have recently joined the management team at Harley Owners Group. Citation: Fournier, Susan M. “Building Brand Community on the Harley-Davidson Posse Ride.” Harvard Business School Video Supplement Building brand community on the Harley Davidson. Posse Ride. Problem Statement: Evaluate Harley’s strategy and performance in. “getting close to its.

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Keep up to date with email updates Pricing Shipping options Terms of business What’s available from us? A case study in which a newly hired manager with Harley-Davidson rides along on commynity cross country posse ride with Harley owners in order to get close to the customer and determine their wants and needs.

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Building brand community on the Harley-Davidson posse ride

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Building Brand Community on the Harley-Davidson Posse Ride

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